Get Started
GETTING INVOLVED WITH J*CROW
Users are provided the opportunity to join the J*Crow community through Slack, online courses, etc.
Contact Us
REACH OUT TO J*CROW
J*Crow wants to provide an open community and support system for its users through inquiries and concerns
Home
UNDERSTAND WHAT J*CROW IS
The Home page provides general information about J*Crow and answers any questions that potential users may have about their program
About Us
J*CROW'S STORY
Kelli Morgan (founder) shares her story of starting J*Crow and what she hopes the brand will do for women who are deeply affected by U.S. criminal justice system
Designing for Impact
01 Design is never static
Being able to pivot with evolving content is a must in mission-driven spaces.
02 User research is essential Listening closely led to more empathetic, useful designs.
03 Equity starts with access
Even the smallest design decisions can have the biggest impact on how seen or supported someone feels.
Designing for J*Crow reminded me that inclusive UX isn't just about checking accessibility boxes—it's about
co-creating tools that respect lived experiences and reduce barriers. This project strengthened my ability to
lead with empathy while delivering clear, structured solutions under real-world constraints.
How might we design a professional yet approachable website for formerly incarcerated women that is accessible, inclusive, and intuitive for users often overlooked by traditional digital tools?
Our primary goal was to deliver a WCAG-compliant, mobile-friendly site that demystifies J*Crow’s services and invites users to engage without cognitive overload.
What We’re up Against
Women impacted by the U.S. criminal justice system, particularly Black women and Women of Color, face significant reentry barriers including limited access to financial, educational, and legal resources. While J*Crow aimed to develop a digital platform to address these challenges, their audience includes users with limited digital access and trust in institutions.
ROLE
Co-Product & Design Manager
TIMELINE
May 2024 - Aug 2024
TOOLS
Figma, Notion
TEAM
2 Product/Design Managers
6 Designers
J*Crow is a non-profit organization dedicated to advancing economic justice for Black women and Women of Color impacted by the U.S. criminal justice system. In partnership with Develop for Good, I led the product and design process to deliver a responsive website that supports users through education, application, and community resources.
As the Co-Product & Design Manager, I worked closely with the founder to translate her vision into a scalable, accessible digital platform.
J*Crow
Designing for Women of Color and their economic justice and empowerment.
Groundwork and Insights