ART/EMIS
web redesign // rebranding
TOOLS
TIMELINE
ROLE
SKILLS
Feb - Apr 2023
Web Designer
Web Design
Brand Design
Prototyping
Figma
Notion
Webflow
brand identity
The overall branding & image were not cohesive to the professional, artistic, and welcoming image that ART/EMIS wanted to portray.
logo refresh
The ART/EMIS logo did not encompass the identity of the intersectional creative community.
limited outreach
The initial website lacked engagement within their club as well as attraction towards potential new members.
DESIGN PAIN POINTS
IDEATION
WEBSITE BUILDING
FINAL THOUGHTS
style compilation
Gathered inspiration from other websites and images as reference points
early design system
Gathered inspiration from other websites and images as reference points
wireframes / low-fidelity screens
We created 5 pages: Home, About Us, Current Projects, Current Events, and Get Involved.
high-fidelity screens
We created an editorial-style website and implemented subtle colors into the background. To create different sections of the page, we contrasted the pagewith vermillion-colored backgrounds.
How might we create an overall professional but creative brand identity?
Well-rounded branding across the web page
ART/EMIS logo redesign
key goals
Understanding UI/UX
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This project cemented my understanding of the design process while introducing me to new UI/UX terminology. I also learned to sharpen my view for details that consider the user experience and interaction.
User Testing
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Working with a client, most of the design was catered to their needs. I think it would be interesting to see club members interact with the website and give their feedback to make adjustments.
Design practice
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This project served as a necessary catalyst for pinpointing areas of improvement in my design thinking and web design techniques. In the future, I would like to work with various types of design styles to expand my skills in interactive design.
Time Allocation
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Our team ran into some issues during prototyping, so we were on a limited timeframe to complete the project for our client. I realized the significance in dedicating ample time in the critique aspect of the project.
key takeaways
next steps
